From advertisements that dance or sing to MTV-like commercials, on the internet advertisers are now utilizing a brand new kind of technologies known as "rich media" to attract buyers.

U.S. Internet advertising income may have reached about $12 billion last year, up $3 billion from 2004. Of this, advertisers spent about $1 billion on wealthy video, up from $800 million in 2003, according to the Interactive Marketing Bureau.

So what exactly is wealthy media? By definition, it is an on the internet marketing technique that combines graphics with audio technologies, providing Web users an interactive experience.

And with a lot more than half of American households connected online and using high-speed connections like broadband and DSL, it signifies a possibly lucrative way for on the internet advertisers to get consumers' attention.

One organization getting online advertising to a different level is Centale Inc. (OTCBB: CNTL), dependent in Fort Lauderdale, Fla. The on the internet advertising and technologies firm offers cutting-edge technology solutions to its customers.

Centale's premier application, the Catalyst EV, is really a software platform that enables businesses to communicate directly to the desktop of the audience in rich video format.

The software also features independent of e-mail. To date, studies have shown that e-mail campaigns may be decreasing in effectiveness because as the amount of e-mail raises, the likelihood of success from the solicitation or advertisement tends to reduce.

One reason that advertisers are embracing wealthy media is that it typically entertains and is compelling enough to capture the interest of buyers. It also allows a user a modicum of manage by possibly stopping the ad entirely, or participating in it and clicking through to an advertiser's Web site to get a lot more info.

While rich video might not endear advertising to online buyers, most users are discovering it much less intrusive than traditional pop-up, banner and text-based advertisements. Centale says there is a favorable marketplace for its item, as the business shifts aside from conventional advertising this kind of as print and radio in favor of on the internet marketing.

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